When things don’t turn out as planned, a well-told setback story can give donors another reason to support you.
Here are some of the stories you can tell around a setback:
- Explain the process of change your beneficiaries go through.
- Focus on one aspect of the change process and help supporters understand why it’s such a hurdle.
- Share a story about the setting that causes difficulties in the change process.
- Feature something in your work that deals specifically with one of those hurdles.
When you tell stories like this, you show that you’re the expert. You’re giving donors one more reason to trust you to tackle this problem.
Photo by Eyasu Etsub on Unsplash
