My guest today is Joy Capps, author of Joyful Copy—How to Show Up in the Marketplace Ethically and Authentically.
There are a lot of copywriting formulas and blueprints, and many ways to reach your audience. But not all ways line up with what we know to be ethical and true. Joy created her Joyful Copy framework to help us write marketing copy that isn’t slimy. Based on Galatians 5:22-23 and Philippians 4:8, her framework filters best practices of copywriting through the teachings of the Bible.
Connect with Joy at joycapps.com
