Why you need stories to raise funds

Why you need stories to raise funds

You need to tell stories to raise more funds for your mission, ministry or nonprofit. But why is that? What exactly is it that stories do?

When I joined David Oaks’ end-of-year fundraising accelerator in August 2021, David and I were experimenting. We worked with eight small organizations and walked them through their end-of-year fundraising. None of these organizations had done year-end campaigns before, and every one did better than they’d ever done. Some saw wild success, but others still struggled. The difference, at least as far as David and I could see, was the ability to tell powerful stories in writing. 

Writing & storytelling make a difference in your fundraising

We talked and we said we have to do something. There has to be some way to help them with their written storytelling projects. That’s when Mission Writers was born. I started Mission Writers in February this year, 2022. The idea was to get writers together and help them help missionaries and small ministries and nonprofits write these stories. We’re still learning and experimenting, but I’ve become even more convinced that this is going to make a tremendous difference for these small organizations’ ability to raise funds. 

Let’s look at some reasons we need to tell stories, and why we need to become skilled storytellers. 

Why Tell Stories?

  • Stories help us connect – When you listen to a story, your brainwaves  actually start to synchronize with those of the storyteller. 
  • Research shows compelling stories cause our brains to release oxytocin, increase empathy, and have the power to affect our behaviors.
  • Stories help us remember who we are and what we’re about. Donors give to their values. Telling stories that reflect those values help donors make good decisions about whether you’re a good match for them. 
  • Stories reveal truths – your storytelling can help people see the world in a new way. Shift perspectives, overcome prejudices.
  • Stories offer dignity and context for beneficiaries, and give them a voice.
  • Stories put our critical minds aside for a moment, and we willingly enter into the narrative. We try to find ourselves in the story. 
  • Stories give us context to make sense of all those things.

Stories give donors context to see where they fit in accomplishing the mission.

Every known culture tells stories. This is the way we make sense of the world and our place in it. All through the donor journey, especially with people who are not yet aware of you and your mission. Stories help draw them in, and help them get to know, like, and trust you. 

You don’t just “need a story” to fill a space in your newsletter. You need a story to show donors what they can accomplish by giving to your mission. Where do they fit in this story? Not just through giving, but in the big picture of a world where this thing is a problem. They can reflect their values, glorify God, ease suffering, and experience deep personal satisfaction by stepping into this story and playing an active role.

In our ministries, stories are an invitation into a world most people haven’t experienced. If I live in America and I’m immersed in church culture, and all my friends are Christians, I don’t give much thought to what it’s like to not know who Jesus is. To not have ever seen a bible. So, when you say you need funds to go and preach the gospel, or to live in another culture for several years so they can have a bible in their language, you can’t just start there. You have to bring donors into that world and give context to what you do and why you do it. You do that with stories.

You don’t just “need a story” to fill a space in your newsletter. You need a story to show donors what they can accomplish by giving to your mission. Click To Tweet

Use these questions to think about stories you might tell:

  • What are some of the questions people ask about what you do and why you do it?
  • What are some misconceptions people have?
  • What do you wish people knew?
  • What stories can you tell to donors to help them connect to the hands-on work (specially if your mission is far away, and they are not likely to ever experience it personally)?

I’m convinced one of the most powerful helps for us to tell better stories is to think about why we tell stories in the first place! 

Four Words Every Nonprofit Leader Needs to Master

Four Words Every Nonprofit Leader Needs to Master

Mission and vision are words we hear often, but we can struggle to differentiate between them.  As leaders, communicators, and fundraisers, the confusion can cost us.

We have a great cause! Why won’t people join us? Why don’t they give?

Maybe it’s because we’re not being clear. They can’t see the big picture, and they don’t understand what we’re doing or how what we do fits in with the big picture. In this episode, I’m talking about vision, mission, goals, something I call handles, and how all of these work together.

  1. Vision (1:24)
  2. Mission (4:14)
  3. Goals (7:34)
  4. Handles (8:33)

Understanding these four words, and training our team to use them in the same way, will help us to more easily see our collaborators, and connect with the hearts of the people that God sends across our paths. It will help us to express more freely and more clearly what we’ve set out to do, and how people can be a part of it.

How to Enjoy Fundraising and Build Better Relationships, with David Oaks

How to Enjoy Fundraising and Build Better Relationships, with David Oaks

Fundraising doesn’t have to be a chore! Why should it be? We get to invite people into a greater story. David Oaks and I had a fun conversation about the simple things that build better relationships and raise more money for your mission.

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Transcript

Kay  00:01

Welcome to Episode 63 of the Life and Mission Podcast. I’m Kay Helm, and Today my guest is fundraiser, David Oaks. Now, don’t run because you don’t like fundraising because I’m telling you, if you listen to this interview, you are going to be sold on fundraising as like the most fun thing you can do. It is this, this interview was a blast. Before starting his own business. David was a successful Christian pastor who maximized relationship and organizational growth strategies to build larger organizations. And nowadays, you’ll find him coaching nonprofit leaders, leading capital campaigns and making new friends on the international stage. All while mentoring young men and women at home and abroad through his own nonprofit, Bethlehem International School Foundation, David talks about minor touches that result in major gifts.

Kay  00:55

And I really want you to hear this, there are a couple of things that you can do that are really simple. And if you’ll do it, it will make the world of difference in your fundraising. So let’s jump right into the interview with David Oaks. Hi, David, welcome to the life and Mission Podcast.

David  01:17

Kay, it is my privilege and honor to be here with you. I’ve already told you you know this, but I’ll tell all of the people who follow you found you and I stalked you. And the reason that we’re here friends and the reason we’re going to be great friends, even in the future, because I’ve already decided. I stalked you and listened to your podcast, I’ve overdosed on – I say overdose, od. I find people and then od on them. And the more I hear and know and learn about you, the more I think David, that was a great decision to pull Kay Helm into your life. So it’s my honor to be here, there are about five people that I’ve picked, I can tell you who they are, you know, I’m all their big shots, big and amazing people. And I’ll start them all and I’m almost at the end of pulling them into my life. God has been so good to me. So thank you for letting me be here today. You’re one of my heroes, I follow you and I’m learning from you. I’m learning from you. And I love it.

Kay  02:20

I’ve actually done the same thing with you. I’ve been through your podcast episode. You know, I

David  02:27

get a lot of emails and I don’t open them all. But I open all of yours. And and because it’s just it’s good stuff. It’s good stuff and aligned to what we’re doing here. So

David  02:38

 I need people like you as partners in my life to help me because I just write whatever comes to my gut, whatever I face. And I don’t know if it’s worth anything. I’m really, as they say, throwing a lot of stuff against the wall, trying to find out what what sticks and what actually helps people everything that goes through my mind and all my musings are not helpful. Okay, trust me when I tell you that.

Kay  03:06

I don’t think I don’t think you’re alone in that I sometimes it’s funny, isn’t it? How that sometimes the things that you think are the best, at least with me, sometimes the things I’ve worked the hardest on that home, shaped and spent the time on. And I’m really proud of it. Those things like they’re just, like duds. And then the things that you just kind of did off the cuff or got surprised by, or you just kind of threw something out there and it sticks.

David  03:36

There was a few months ago that I was getting contribution statements in the mail. And I got one and I ripped it open. And it was the statement and it showed my monthly giving, because I had given not largely- I don’t have a lot of money to give. But I gave consistently. And there was just that statement. And it just struck me as wrong. It looked like somebody would have just, at least wrote on the sheet, put a sticky note or printed a form letter and said, Hey, thank you for all you did this year, an off the cuff just off the cuff. I just sat down and wrote just out of the top of my head. Don’t like never I don’t remember the title but it was ‘never send out a naked contribution statement’. And remember, that’s been one of my most the people speak back to me about that. And I think gosh, I’ve sat down and honed and written and I’ve got I’ve hired a coach to help me to write great post. Nobody’s much responded and this little thing that was 10 minutes off the cuff and before I knew better, I’ll press in and send it out to everybody. That’s been something that more people have responded to. Hey, I heard that I heard that you know, so we don’t know. We don’t know is what

Kay  05:00

I you know, and and, and and I want to say this early because I don’t want people to bail out on this episode because we’re going to talk about fundraising, that fundraising is not a bad word.

Kay  05:15

You know, because I know I know a lot of folks that go Okay, it’s like a necessary evil like we say that about fundraising and marketing. And and actually, I have to tell you, I’ve enjoyed both. And I know you, I know you enjoy fundraising, and raising

David  05:30

is fun. I say that fundraising is fun. And if people just look back at me, and there it’s

Kay  05:37

It’s right – is right in the word.

David  05:42

I gotta use that. Thank you. It’s got a little one liner there. Thank you. Okay. But yes, I say it’s fun. We both are great friends with Mary Vallone. And I can never forget, forget the landing pain of her website. I don’t know if it’s still the same, because she just changed it. But it was fundraising just got easy. And I just think I’m gonna love you, Mary. But I’m stealing that I’m gonna change it a little. I want my picture to be on my website. And I wanted to say, fundraising just got fun. It’s the most fun thing in the world. I don’t know why everybody is not standing in line going. Would you please let me would you teach me it’s it’s one of the most fun things in the world. It is. It’s not hard. It’s not. It’s not hard. It’s just fun. I don’t know what else to say. That’s probably why I have a job. Right.

Kay  06:34

There you go. Yeah. And I mean, we all have, right, our strengths and our weaknesses, I think but I think a lot of times we avoid the fundraising part. And a lot of us, you know, we’ve got I had I was sharing my story. And one day I’ll, I’ll share it on the whole podcast, but just kind of the short story of getting thrown into this ministry. And I had to learn fundraising, because it was necessary for us to see the vision fulfilled. And in our case, we had kids that we needed to provide food for. And so there was just such a factor of this absolutely has to be done, that it drove me to learn as much as I could about this kind of fundraising and nonprofit,

David  07:18

You know, the good thing like she said, Don’t tune out. The wonderful, amazing thing about fundraising is the same as marketing. You and our close friends, again with Mike Kim. And I know you’re helping him with his book. But Mike is famous to me what I always I can hear Mike’s in my head, lots of times I hear, you know, when I make doesn’t try to do my marketing, but he says, “Marketing is not about making a sale. Marketing is about opening and nurturing a relationship.”

David  07:49

And so fundraising, all that you learned about fundraising that works really was not about getting dollars. It taught you how to have better relationships. And so what I learned from Mike about opening relationships, it I just think, Oh my gosh, this is fun. Raising, it is not about getting dollars. It’s not about getting money. It’s about nurturing relationships. And that makes it easier. It also makes it fun, because I love people most of us do. And when you have great relationships, it makes every day just a joy to live. If it weren’t for great relationships, why would we get up every day and keep going? this world hurts, it will hurt you. Life is tough life will hurt you. The one thing that makes it all worthwhile, and they’re eternal. I’m a man of faith, and you get to take my relationships with me to the next life. Oh my God. So we’re not just friends for now, girl, you’ll have your own planet one day, and I’ll have my own planet one day and the kingdom that never quits expanding. And I’ll be popping over to Kay’s planet today, you know, and I get to keep you forever. That’s what fundraising is. It’s not about making $1 from you. It’s about the relationship that we’re going to celebrate eternally. And when I look at it that way, and not hard is not tough. It’s fun because it’s about how I get to enjoy you and you get to enjoy me. Okay, that’s it. Oh, my God, I don’t know what’s good. I don’t know what else in life is worth that much. It’s It’s wonderful.

Kay  09:40

You know, we were talking about marketing a little bit before we hit record too. And and for me, that’s the whole marketing and like, like Mike says, he has built a relationship, but it’s for me, it’s sharing the stories. You know, I’m kind of stories. And it’s, it’s I love to let me tell you what happened. Easy actually fun? Yeah, hold on. Yeah. Yeah. Yeah, so job, we’re doing stuff over in, you know, with our ministry, we’re doing stuff and you know, West Africa and Asia and different places where a lot of the folks that are giving have never been or will never go themselves. And and sometimes we forget that. And and we think it, we make it only about just the the things we’re doing, and not about the people we’re working with and about the stories that come out of it. And it’s time to broaden that out and say, How can I bring? How can I bring my friends who are giving and help them meet my friends? Who are on the other end of this training? And who are a part of us? Because we’re all part of this thing together. And how can I kind of bring us all together? And just

David  10:58

make a part? Yes. And that’s the power of stories. I teach and say that stories are the currency that nonprofit leaders collect in order to pay their donors. And if you see yourself as a collector of stories, and you’ve got donors that are waiting for to be paid, then you work hard to get the stories and then not just getting the stories, but there is an art and there’s a skill to storytelling. And that’s why I’m pulling you into my life because I again, I teach it and I believe it, I know it, the more the better you get at being a storyteller, the more money you’re going to raise the greatest fundraisers are wonderful storytellers. And Kay, we’re not telling stories about the carpet we laid in the back of our mission house, or the new van that we bought. I know that matters. I know it matters.

David  12:01

But honestly, a story about a constituent that gets to ride in that van. And the joy on their face or the pain that we take away from them having to ride in an old jalopy. That story is much more powerful than my story. Hey. We got a new van. So I’ve made I’ve been on the mission field. I go, I’m on the mission field. And I flew in, I flown for 18 hours. And I’ve got in an old jalopy of a van that beat me half to death for another four or five hours. I’m telling you, there are great stories there. If they can be mined. So anyway, how in the world did I go there? I don’t Okay, I’m full of hot air. And you just get me excited about fundraising. But storytelling and stories that his stories are fun, stories are easy. Once we started sort of go into it and learn the craft, and you are an expert.

David  13:13

That’s why we all need you, Kay, because you are an expert in the craft of storytelling. And if we become better storytellers, and I think I think that’s why fundraising feels so dirty because we think fundraising is about me asking you for dollars. Fundraising is about me telling better stories. What are you kidding me? That’s easy as pie! if you didn’t explained it to me that way. I hadn’t been doing that lots earlier. Fun, right? The better you better storyteller you become, the more money you raise. It’s that simple. That easy. Now, you have a craft Kay, and people pay you and pay you well to help them with that. So as nonprofit leaders as fun writer raisers, we Raiders, fun writers on funding your bank account from my mission, as fund raisers. When we understand the strategy, and the power of great stories, and not just stories, we’ve got to understand the technique and the craft of storytelling.

David  14:27

Once we understand that we can give our heart and loves to it as I have begun to I’m not an expert storyteller, but I’m making friends who can teach me and you and Mike Kim and your expert, you’ve learned that craft of storytelling so of course I pulled you ma I’m just a stock storyteller than doing my best to get them in my life. Your one. I want and I need you. Fun-raising the fun in fundraising comes when we understand that it’s a big gushing river to cross, we look at the river and think, Oh, dear God, how can I cross that river? Well, when a guide shows up and says, Look, do you see that rock? Yes. You see the second rock about halfway through? Yes. Do you see that next rock? Yes, jump on the first one, you get on that one, hop to the second hop to the third, hop over, you’re done, then suddenly, with a Oh my God. Now, instead of looking at this horrible raging river, you know what I’m looking at? I’m just looking at this three easy rocks that I’m about to jump off, jump on. You know why? Because now I have a guide who’s shown me that. So anyway, I think fundraising once somebody shows up, and gods are focused to those three rocks that we can, maybe with just a little effort, maybe they’re not so easy, but with a little effort, I can jump to that first rock. And with some effort, and with some guidance, I can an anger that other than that becomes my focus. There’s a raging river there, but I’m not looking at that. That raging river is scary. Yeah, know what, those three rocks, somewhat scary, I could miss somewhat. But with help, I’m going to focus on those and I’m going to do it. And then it becomes fun. And somebody says, what would you hate fundraising? What are you talking about? Fundraising is jumping on that rock jumping on that rock, jumping on that rock hitting the shore on the other side, which is, you know, I’m focused on those rocks. And the the other side we’re being fully funded is and when you get fully funded, oh, my goodness, you.

David  16:45

Those are, that’s a set of glasses, that you begin to look at the whole world, you start looking at the kingdom in a whole different way. And when you live with a poverty mindset, I don’t know it just sort of we we see poverty, we see lack. And we see that there’s not enough and then we begin to act that way. And we just attract people who are struggling also. And it becomes hard. So I don’t know, focusing, having a strategy, and then focus on abundance. There’s enough money in this world to fund all of our missions dozens of times over Yes, I can double what I’m doing. There’s enough money in the world, trust me, there’s more money than we need. But there’s few of us who understand how to get to where it’s at. And I think that’s why there are so like, they say it’s not crowded at the top that 1% there are a few people who have way more money than they’ll ever need to eat tomorrow on or to pay the rent. I think if we can understand how to get to that, then we move on up the hierarchy where there is no lack. We don’t see it, and we don’t have it. So fundraising is about relationships, seeing a path, and then just enjoying it along the way. enjoying it along the way. I’m a person of faith, the God I serve. He’s not sitting up in heaven fretting over how I’m going to meet my budget. Nope, nope. And if I can see the world of the kingdom like he does, I will be going, no problem. They’re not a problem there.

Kay  18:33

That’s right. That’s right. I you know, before we started, I was gonna say I was gonna ask you if if what is one other word that you could use instead of fundraising? And my guess is you would say,

David  18:45

you know, it can be friend raising and raising a relationship maximizing, you know, aka just how to have more friends in this world. How to give people is this a fundraising, aka this, these are some good blog posts, Kay, you’re helping me aka, I’m giving people amazing opportunities to go places all over the world. And to kick history in its side. And never leave your easy chair. You can do it by just interacting with our mission. And that’s awesome.

David  19:32

I have my own nonprofit and we’re starting a school with Palestinians who don’t speak our language, don’t know our faith and don’t hold our faith in the Middle East. And I just think oh my gosh. How often do people in my part of the world in South Georgia, how often to people in South Georgia. Get to Kick history in its sides, how often do we get to impact history in the Middle East? That’s pretty rare. That’s the opportunity I’m bringing into my donors. It’s historic. You want to make history. Come go with me and bring your checkbook and bring your checkbook. This is You and I are going to impact history together. This thing’s historic. If it was a historic, I wouldn’t be doing it. If it wasn’t changing the world as we found it. You and I are about to correct some injustice. How often do we get to do that? I didn’t get to march with Martin Luther King, I want to hope that I would have if I had the opportunity, I want to believe I would have I don’t know. But I’m telling you, I’m not going to miss my chance today, to march with history. I’m marching with history. I’m kickin history and at sides. I’m making history. fundraising is me bringing you the opportunity to make history. You and I are going to take this world. And together, we’re going to leave it a better place than we found it. Oh my God, okay. I’m telling you, it makes me want to get my checkbook out right now. That’s all I can think of is I bring these opportunities to donors, you know, they say after they write their check, thank you. And if you need more, they’ll always wink wink and go, here’s what I’m doing. But if you don’t meet your goal, when you start getting to the deadline, come back and talk to me calls. This is got to be done. This is important is it, isn’t it? And I’ll just say absolutely important. And I’m yeah, rarely, rarely have to go back to them. I never do. Because other people jumped in line and took that chance for Oh,

Kay  22:02

I love it. Yeah, it’s it’s, you know, because it’s that’s the difference between coming and kind of feeling because I’ve heard people equate fundraising to begging feeling like they were begging and things like that. And I’ve felt that way. And but but if it’s if if we only come to people, when we’re kind of at the end of our rope, and

David  22:24

poverty mindset, yeah, you’re just at the end. I’m not bleeding. I’m not begging. I am bringing you an opportunity to partner with Providence. If you don’t, if you’re not a person of faith, I’ll still take your money. I’m giving you an opportunity to partner with the universe. I don’t care how you see it. This is important. This is massive. It’s awesome. And you know what, I think we probably got a hold of the smallest end of the biggest thing go and come on, join us. I love to Oh, my God, I’d love to have you a part of our team. fundraising,

Kay  23:01

see a lot of people I mean, we all want to be part of a winning team. Yes, we do. So okay, I’m a hockey fan. So the trade deadline went went past and everybody’s you know, and, and one of the big things is, superstar player over here is looking for a team that has a chance to win the Stanley Cup, because they’ve been over here for six or seven years. And it ain’t happening. Because this team is just not at that point. But they’re seeing their own arc where they’re in maybe the end of their career. Maybe I got one or two seasons left, I need to get over here to this team. And people do that with their money. They go okay, I don’t know. I’m kind of getting in a sinking ship feeling all the time over here. So we don’t want to be I don’t wanna

David  23:49

I don’t want to be on that ship. I don’t want to be on that ship. Give me a ship that pops out on top of the water and skips across the top. Invite me onto that ship. I want one that’s just popping over the top of the water. Yeah, give me that ship. Everybody loves a winner. Yeah, everybody wants to be on a winning team. And so we when when we offer donors that opportunity, I got a team and we are kicking history in it side. And I have a few opportunities here that you could take advantage of. It’s not hard, and people were dying for significance yet we are we’re, it’s part of, I don’t know, we were put here to make a difference. I do believe that. And when someone offers us that opportunity, I don’t turn it down. I don’t turn it down. might not be able to be as large a part as I want to be. But I’m going to be apart. I’m going to be apart. I promise you. I’m going to be on a winning team. We’re going to pretend in front of me. I’m jumping on that thing.

24:59

 So we We’ve sat, we’ve we’ve told the story to the donor, we, they are like, get me on that boat that’s skipping across the water because I want to be on the winning team. And they’ve written the check, they handed it to you. You know, wink, wink, and then you get that back. And then you say their two words that can make sure that you’re never run out of money with your mission.

David  25:23

Or those two words. You’ll, if you will live it, maximize it, learn the power of it, there are two words that will change your life, there are two words that you cannot have great relationships without. And those two words are Thank you, Kay. You cannot remain married successfully. without learning the power of Thank you. You cannot raise children that don’t hate your guts. Unless you learn how to maximize the power of Thank you. Thank you is the magic word, thank you. lets people know they’re significant. And they matter and their contributions matter. Saying thank you excellently, will get you all the money that you need.

David  26:21

Now, people hear me say that and they’re like, Oh, my God, if I just go around, I’ll do okay. So I’ll write my donors a thank you every day. Thank you. Thank you. You’ve got to hear what I’m saying. Yeah. saying thank you. Excellently, and saying thank you excellently. Kay, there are so many masterful ways to say thank you. And that’s what we want to become. Just overdose on that. We want to become experts. And that’s what it must often start out to be the thank you guy, but somehow that is now becoming our Thank you. Nobody knows David Oaks. But they’re like that’s thank you guy. Oh, yeah, yeah. But I didn’t start out with that. But it seems to be that’s just, it must be a part of my DNA.

David  27:07

But, you know, I was having a conversation with I was on somebody else’s show. And he was analyzing my superpower. Apparently, there’s a book I haven’t read yet, because it’s called a Big Leap. I haven’t read it yet. But I don’t know if that’s what he was coming from. But he said, uh, David, I was telling him first of all, that when I go to eat in a restaurant, it’s important to make, I don’t know where I got this from, but it matters and it gets me great service, largely, largely. But when I go in, if I always look for the server’s name, if they don’t have it identified, I ask them their name. And I do I know I repeat their name 10 times before I leave. Um, my name is Kay, and I’m your server today. Hi, Kay. Thank you for serving us today. kay, kay, what would you recommend? Okay, what do most people who come in here brag about? Okay, thanks for service, do what would you like to do? Here’s what I want. Okay, what do they, I’m going to call your your name as many times as I can. Now, listen, this is how I view it. And this is the first time I’ve really and I haven’t written or this is brand new, putting it on your show. So now the world’s gonna know. But when I call your name, it’s one of the ways of me acknowledging you and saying, Thank you for being alive. And thank you for occupying my space right now. Just by me calling your name. Now for me, Kay. For me, that’s a way that I can say thank you for being you. Thank you for being Kay now. Where people of faith, study the Scriptures and see how important names are. Everybody. Not everybody, but it was a common thing. When Jesus met people, he just gave him a new name. I do that a lot too. He gave him his little pet names. You know, my name is Peter. No, you’re the rock Hey, rock, come over here. You know. So calling people by their name is and it’s a high, high, high form of saying thank you, not for what you’ve done for me. But for you being you.

David  29:48

Okay, I’m getting intoxicated on that thought. Few people understand the power of that. Go study how to make friends and when you know, they are We know this, but we don’t work on it to maximize it. But saying thank you excellent play. And I remember sharing this on a on one of our you and I work together with Mary Valloni on on a team meeting that we were in, I remember her saying, I got a card today and yesterday and then I got another card today, it almost feels like, you know, as Lego too. Can you go too far? You can’t go too far in saying thank you excellently. Can I stalk you? Well, goodness gracious, yes. I don’t call that saying thank you. But there are systems and strategies that we can learn that maximize the power of thank you and I often talk about, and it’s one of the main things that I teach is, what do you do when someone gives to your organization for the first time, and I just had a missionary because I was I was on a show with Mary Valloni. You and I both were just the other day. So I’m getting responses from missionaries all over the world. And they’re saying, how often should I write my daughter’s and say, Thank you, should I write a personal note every month? And I just said, You know, I don’t think they’re expecting that. But choose special moments, when someone does gives a gift to you for the first time. Are you kidding me?

David  31:25

Again, go study first things in the scripture where people have faith, every time something was done for the first time. Go study that thing. There’s some principles there that you can learn. It’s called the principles of first things and scriptures. So anyway, you don’t want to write them every day. And I’m sure that if that would work, missionaries that just do that. And they’d be fully funded, but fun, strategic opportunity to say thank you excellently. My kids had, Joe operates children, when they did their chores, I didn’t every single day, say thank you and write them a thank you note, thank you for doing your chores. I did find some strategic times to pull them aside for things that they had to do. They were their responsibility and their chore. And I said, Here, you clean your room, you do this, you do that you take out the garbage you here’s what you do in the yard and pine cones is a big deal down here in the south. You gave in mo hit wall for pine cones everywhere, here to do and I just want to say, you do it without me asking you. You also do a good job. You make me feel great. I’m proud. I just want to say I notice it. Thank you. And I think a lot of pastors think pastors are the worst K, I can talk about them because I’ve been one all my life. pastors are the worst people at recognizing financial contributions because, well, you know, money, God, I let the deacons do that. You’re hurting yourself. You’re passing up an awesome opportunity to strengthen some relationships with people who have spiritual gifts giving to spiritual gifts, according to Scripture says that, yeah, you’re you’re passing up a wonderful opportunity to interact people with spirits, right to get your passing up an opportunity to maximize a relationship that could prove to be strategic, if I can tell you the truth. You’re passing up these opportunities. And also years ago, John Maxwell, I remember, this is one of my first eye opening experiences. I used to go wherever John Maxwell was he was a pastor in San Diego. And he just said, If you don’t, if you are not a key player and funding the vision pastor, you don’t have the right to direct and to write that vision. Pastors all day long, go to churches and say, here’s what we’re gonna do. And the deacon boards are like, No, we’re not. No, we’re not. I want to tell you who gets to set the vision, whoever funds it. And John Maxwell said, I go out and I’ll meet with 10 donors and finance what I want to do, then I go to the deacon boards, tell him what I don’t want to do. And they’ll say, that’s gonna cost too much money. And he said, then I say, I’ve already got the money for it. Then what do they say? They shut their mouth.

David  34:30

So pastors are that worst at fundraising pastors? Don’t say thank you. Excellently. Does it mean stalking people? No. It just means finding ways, instituting systems, just learning to say thank you and it goes all the way back to I consider calling person a person by their name. Consider that one of the single highest forms of saying thank you on this earth. I do believe that and I try to practice it. That was a lot of hot air a soul popped and I can’t hide. You need to close out the podcast is okay, I’m just full on. Did you start talking about fundraising? Thank you and it being fun and relationships. I can’t stop. I can’t. I can’t hush Forgive me, please.

35:29

That’s That’s why  I wanted to have you on. This will be the easiest interview I’ve ever done. I’ll just throw one question out there.

David  35:35

I’ll talk for 20 minutes, and you’ll say will he ever hush?

35:42

This is awesome. And it’s good stuff. I you know, when you talk about saying people’s names, and I think about the number of letters and thank yous even that I’ve gotten addressed to dear donor,

David  35:57

oh, my God,

Kay  35:58

or dear friend,

David  35:59

I got a form letter that was all written out and copied, one spot was left blank, and it was dear. And there was a spot there. And the precious nonprofit person wrote in with an ink pen, David, so I get we used to call it mimeograph. Copy the letter that was just made for everybody. I don’t know whether he did it. I don’t know whether he just got a teenager to say, I’ll give you $5 if you’ll take all of these letters, here’s a list of names. Right, David? Sam, Mark. I don’t know, just chumped it in the garbage. And did not give, because it didn’t call me by name.

Kay  36:48

Yeah, and there are systems that will do that for us. And, and you know, we get we get busy. We get or we’re not maybe tech savvy. But that’s a great opportunity to pull somebody into your ministry for 10 minutes to set that up for you. You know,

David  37:07

the money yeah, in the budget and pay someone to set up. If you don’t know how to do it. It’s worth paying someone. And it used to be Word documents, it was a mail merge. I don’t know that the new things do add on No, today, but you can do a mail merge, you can, I don’t know what it’s called, and all of the and MailChimp and all of this CRM, but it’s too easy for it to be done for you not to use, it’s kind of a low bar now. So

37:41

if you’re not personalizing

David  37:44

either you do or salon, you can do no one a greater honor than to call them by name. And when you don’t, you’ve hurt yourself, yeah, you’ve hurt yourself and you are hurting yourself. And then the work that you were put here on this earth to do, it doesn’t get done. And you know, I’ve worked in church all my life. And the old timers used to say, you know, if you don’t get if you don’t do what God’s called you to do, he’ll just raise up somebody else to do it. I found that not to be true. If you don’t do what you were put here ordained by God to do if you don’t do what you’re put here to do, here’s what I found. It doesn’t get done. It doesn’t get done. Because there’s only one of you. And only you can do what you’re put here and so gifted to do everything you’ve been put here to do. You got the gifts. They’re in there. Yes, they are. Yeah, they’re there. Yeah. Yeah. So

Kay  38:47

we’re developing, you know, one of those things is, is doing those little things that we know to do. And like I said, we were talking before we hit record that, you know, there are those things, we all have things that we know we’re supposed to do, and then we do them. But what what is one small thing somebody can put into practice today, to get those thank yous out it just if they could just change one thing, and that one thing was going to be to make sure I’m thinking people excellently, what’s that first step they could take now.

David  39:22

you know, I make a big deal out of that first gift. So just make it a law. for you as a missionary for you in an organization. This can even be practice in business. You’re not going to write a thank you note to every customer you have, but I can tell you that likely 80% of your income is coming from 20% of your customers. You ought to know those people by name. So anyway, number one, make it a rule. We call this a system right when someone gives for the first time It’s always acknowledged in special ways. And that can be with you, given a phone call you sending a text, you having an interaction with that donor, it can be with you involving your board. Your you have a fundraising team, get a couple or three people who, who will help you. And then teach them how to write that note, the note artist say I serve on the boat board, I serve on a team with Kay Helm, and she was bragging on you today. Welcome to the Welcome to the giving community, we’re a close family and having you here makes it special, I can’t wait to get to know you more.

David  40:49

So celebrate a first gift. That’s a, celebrate it now whatever that means to you do it, just do it. And then I don’t know, mark it on your calendar one year out, put a task on your CRM, put it on your Google Calendar, put it on somehow in one year. But a task that pops up and tell you one year ago, David oaks gave his first gift and then spend the time to work on that letter, send me a letter and say David Harvey hard to believe it was one year ago, you gave your first gift, happy birthday dude. And then maybe give me a story since the time you gave your first gift. And the last year, here’s how many people you touched. Here’s what you accomplished. Here’s why you’re giving matters my crazy. And having you come on board meant the world to us. And that’s why you know, we went nuts. But that’s two things that you could do as a first time donor and then mark it one year out. Those are two dates that you can make special. I don’t know, those are two easy things to do. Maybe they gave that first time and they didn’t give again.

David  42:25

Only 19 out of 100 donors to nonprofits here in this country ever give a second gift. One year is not too late for me to get that letter from you to treat me like I was amazing. And for you to brag on my generosity. You know what I might do in a year? If I haven’t done it, you might get my second gift in one year, after you got my first one. And you know what if someone else is studies tell us this is science K, studies tell us that if you can get me to give that second gift, the chances are through the roof, that I’ll give a third or fourth and that I will even include you in must state plan for the big dollars are if you can get that second gift. So there’s two practical things to practical ways that you can do immediately. If I have a download that you can give to the people who listen to your show from me, and it’s my most downloaded asset. And all it is I don’t say all it is I’ve put some some hot air in there for me. But it’s just copies of some notes that I’ve written. Yeah. So it’s good

43:47

because I’ve been to your website and I’ve downloaded

David  43:51

your people that are listening. I’m gonna tell you, Marissa Nelson had Nielson Nelson had me on her show. And she’s like, you know, the financial guru. She hasn’t. She’s not a nonprofit. She actually does have a nonprofit, but that’s not what she’s that’s not that’s how she hung out. But Maria says, like, David, I took your stuff. And I went right to my team. And I said, she said Do you know that my people have to sign up and study your stuff now? It’s part of working for her so I’m like, Oh my goodness. So this is helpful. Just knowing I don’t know I I’ve collected again, I don’t know why it mattered to me, but it did. But I have a file over there in my cabinet. Where I keep thank yous that mean something to me. I don’t know. You send me a thank you and it moved my heart. You know, tell me the hardest thing for me to do is to throw that thing away. I save them. Now you send me Thank you The didn’t touch my heart. Okay, thank you. And it’s right in the garbage. But I’ve collected great thank you notes. And I’ve sort of studied, why does one impact me and the other one does not. So that download, I do give some strategic corners and how to make your thank you more effective. And you want to give the kind of note that your donor, make it hard for people to throw your notes away, I’m telling you make them feel guilty like crazy for throwing your cards away, give them something that moves them. So I’ll give you that link, and you can offer it to the listeners of your show. I love for them to have it and I get people responded to me because of that one free thing that I give away, I get more response from that, than any other thing that I’ve put out there is just writing a great thank you note. And it’s not just nonprofits. As I said, business people have grabbed it. And for that, you know, your 8020 rule for those that top 20%. If there’s any customers, you don’t want to lose, it’s the 20% of people that bring in 80% of your revenue. And for missionaries. And for nonprofits. Usually the Pareto principle that 8020 rule is, is usually it’s still true. There, you got your top 20%, you want to make sure you write great notes you want to notice you want to catch them doing good. And make sure you notice them and call them by name. Yeah, gift,

Kay  46:48

you know, in that one year letter that one year, thank you that you just talked about one of the things that you did when because you you just spoke out kind of a text that you might use in that letter. And and this is another reason you need to grab this download from David is,

Kay  47:07

is he does this, you do this, you kind of naturally do it. And I teach it to people all the time, is now what you’ve done, instead of sending them a letter and saying, dear donor, thank you for your gift of blah, blah, blah, blah, yeah, here’s what we did. You’ve your instead, you’re including them, you’re you’re saying your gift, and I don’t care if it was $5 or $5

47:38

I can

Kay  47:39

accomplish this thing. You’re $5 fed children. I mean, I used to do this $5 can go a long way. And and it’s it’s important, and you are a part of it. And it’s including the people in the story. And so always tell us get that get the we’re doing this, I’m doing this, kind of get that language out of the letter and make it all about that donor. And one of the

David  48:05

things that yes, I’ve taught was taught to me and it just revolutionized my, my, my letters, after you write your letter printed out, and then set it on the table in front of you and take a red little red marker. And everywhere you’ve got I circle it. Everywhere you have, we circle it there where you have us circle, everywhere you have the name of your organization, circle it, then just on your word processor, it won’t make sense. But everywhere you’ve got I put you print it out and then make it rearrange that sentence and make it fit instead of because of you know thank you for your money with your money. We preached we ministered we fed we housed we educated take we out with this gift. You fed homeless people. Thank you for your gift. You educated you brought girls out of the six, six trade my god and if you can give them some another thing a teaches to give people a problem, they can solve it if you can give them some piece of the puzzle that they actually did with that amount of money. It helps them to see a clearer picture of what they did. Let’s just say with my organization, I can feed the homeless and it cost me 99 cents per meal. Then, if I can help you to see that every 99 sense that a male What do I feel like when I give $5 per day? Good? Yeah, that is made of motivates me to want to give 100 how many people in feeding this is awesome. So if you help them to see this calculate some sense of, you know, we help 1000 kids come out of the industry and a year’s time and we estimate the cost to be, give them something that is small enough that they can say, ah, did that, if you say there’s a million homeless on the streets of our city? And could you just give some small thing to help us? That’s a problem I cannot solve. It’s overwhelming fix that. Let me buy a meal. Let me pay for a class. Let me if you’re buying, I don’t know.

David  51:06

Give me some piece of the puzzle that I can personally accomplish. And give me the good feelings that come with accomplishing that, I’m more likely to give even larger, and sometimes organizations, they don’t want to do that. Because they’re like, I don’t, if I tell them, it only cost us $99.99. To feed someone a male, they’re liable to give less. Actually, it has the opposite effect. It makes them want to do more. So somehow find a way to calculate a part of the problem that you solve, and allow the donor the opportunity to totally fix it. Give me a 99 cent meal. I’m leveled, feed your people for a month. I mean, I might have the capacity to do that. And if I do, I’ll be motivated to do it. That’s a big deal. So that’s a big deal.

52:06

Yeah, that’s good. That’s huge.

David  52:09

Wow, let’s just get out of here and go raise some money for some amazing.

52:14

Yeah. Yeah,

David  52:16

I’m like, what are we doing sit here we can be out. Changing the world right now.

Kay  52:23

Exactly. Well, we’ll have to have you back and talk some more. We’ll go into more details on things but really do that. Check the show notes. I’ll have the download there. We’ll we’ll get you connected with David. David real quick, though. How what’s the best way that people can connect with you?

David  52:39

You know what the easiest way right now is becoming Instagram. I never did social media before, but I kinda, I mean, I’m doing Instagram. I’m trying to document what I do just because it’s like, how do you how do you create stuff to put on social media? Oh, my God, I’m tired even thinking about that. I’m just every day I’m just gonna give you a snippet of something I’m doing in my day. I’m on Instagram. Now. You can also find me on Facebook. And if you connect with me there, I do check Facebook. And you can even connect with me there on messenger. You can find me on LinkedIn To be honest, I forget to even go there and check it for weeks at a time but Instagram and Facebook are probably the easiest way to connect with me. You want to get some downloads then you can go to my website, it’s w s develop.com that’s short for a world stage. I just what I called my company when I started, you can go there. But anyway, you can start on Instagram, you can find out what I’m doing I’m always putting it on there and I think that’s the that’s what I’m telling people who just go to find me on Instagram

53:53

 We’ll have the links in the show notes so people can can pick that up really easily and connect.

53:59

Well there you have it as promised, all of the show notes will be at life and mission.com forward slash six three because this is Episode 63 so life and mission comm forward slash six, three. do connect with David get his download his thank you note swipe file to get you started on how to write really nice, effective and just beautiful. thank you notes. I mean, they don’t have to be really extravagant, but they do have to be excellent. We will be back next two weeks from now with a new episode where every two weeks we have a new episode out and follow on life and mission on Instagram On Facebook. And we’re doing things during the week there with community on Facebook and love to have you join the conversation. What have you found that that really helps to build relationships with donors. What do you, as a donor like, when nonprofits and ministries are talking to you about the missions? What are we missing? What are we not telling you in our stories? We want to hear that, too. So So jump into that conversation over the life and mission community. And one other thing I will ask you to do, somebody you know, needs to hear this. Somebody you know, needs to hear what David has to say in this episode, would you share it with them? Most of your podcast apps have a little Share button. You just push that and it’ll send that link right on over to text message to your buddies. I would really appreciate it. David would really appreciate it and most of all, your friend is gonna really thank you. This has been the Life and Mission Podcast. I’m Kay Helm, Find your voice. Tell your story. Change the world.

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About David

David Oaks believes raising money for your nonprofit is not about asking people for money, it is about inviting them into a quality relationship. This quality relationship consisting of minor touches results in major gifts. This minor touch, major gift approach has made him a sought after consultant, online educator and thought leader. Before running his own business, David was a successful Christian pastor who maximized relationship and organizational growth strategies to build large organizations. Nowadays you’ll find him coaching nonprofit leaders, leading capital campaigns and making new friends on the international stage – all while mentoring young men and women at home and abroad through his own nonprofit, Bethlehem International School Foundation.

Website: www.wsdevelop.com
Instagram: @davidLoaks12
Facebook: https://www.facebook.com/DavidLOaks
Twitter: @davidoaks

Let’s Connect

I help missionaries and organizations tell powerful and effective stories so they can be fully funded. Find out more at kayhelm.com

How to Beat Imposter Syndrome, with Jennifer Harshman

How to Beat Imposter Syndrome, with Jennifer Harshman

Jennifer Harshman works with writers and entrepreneurs, and she sees imposter syndrome on a regular basis. But how do we get past it?

Jennifer Harshman's tips to beat imposter syndrome

Transcript available

Imposter syndrome is that feeling many of us get when we start something new, where we question our qualifications, our abilities, or even our right to be involved at all. Jennifer Harshman works with people who want to make a difference, mostly writers and entrepreneurs. She says imposter syndrome is something we can all struggle with, but there are ways to overcome it.

Here are some ways to tackle imposter syndrome:

  • Talk back to your inner critic
  • Strike a power pose
  • Take a small step every day
  • Celebrate taking that small step, no matter how it goes

When you’re faced with a new challenge, break it down into the smallest steps you can and take some small action on it. Do this quickly, and don’t get pulled into the trap of overthinking it or over-researching (which can be a form of procrastination), just get started as soon as you possibly can. It doesn’t have to be a big step. A small step will do. Small steps keep inertia from setting in, and you can make a surprising amount of progress with small steps carried out consistently over time.

What’s your strategy to beat imposter syndrome?

About

Jennifer Harshman shows people who want to make a difference exactly what to put in their books and blog posts and where, so they get the clarity and confidence they need to start writing immediately.

Connect with Jennifer at harshmanservices.com

facebook.com/jennifer.harshman

Amy Cuddy’s TED Talk

Let’s Connect

Replay: Fundraising Freedom, with Mary Valloni

Replay: Fundraising Freedom, with Mary Valloni

What’s keeping your nonprofit or ministry from being fully funded?
Mary Valloni lays down some truth to help us overcome the lies we believe about money and fundraising. Plus, simple things you can do today to start your journey to Fully Funded.

Mary Valloni - Episode 59

Mary Valloni has helped thousands of individuals and organizations overcome the lack and scarcity mindset to fund and fulfill their missions. Her award-winning book is Fundraising Freedom: 7 Steps to Build & Sustain Your Next Campaign.

This is a replay of an interview we recorded in May 2020. It’s one of the most popular episodes of Life & Mission, and I hope it helps you!

Talking about money

While many of us shy away from conversations about money, Mary tackles the money issue straight-on. How does she know the money problem can be overcome? She’s done it. In a recession.

“Let’s just start dreaming, because there’s no reason why money should ever stop anyone from fulfilling the vision that God has given to them… If money is your biggest problem right now, I’ve got something to tell you. That can be overcome. We can tackle that. That is easy on the scale of what to overcome.”

Mary Valloni

Mary’s enthusiasm and her joy are contagious. We need more people like her. One of the big problems for fundraisers, especially in ministry, is that we do it alone. So, Mary teamed up with Mike Kim, a top personal brand and marketing expert. They created Fully Funded Academy, which helps missionaries get – you guessed it – fully funded.

The process for missionaries or nonprofits of any size is similar, following the seven-step framework laid out in Mary’s Fundraising Freedom book. This process can help you get clear on your mission and message, and pull together a team of volunteers (an important step often overlooked in fundraising).

Our focus in this interview is on mindset, because during a crisis it’s easy to assume people aren’t going to give. But that’s not the case!

“This is not the time to freeze and to slow down. This is absolutely the time to innovate and to  figure out what is what, go back to the foundation of why you created this thing in the first place, and realize that your vision has not changed one bit. We are just going to do this a little bit differently.”

Mary Valloni

What can we do right now?

Mary’s top advice right now? Communicate frequently, “because that’s what friends do.” Now is the time to check in on our supporters, to see how they’re doing, and to ask for their advice. Share the wins, even the little wins. There is a lot of bad news these days, so your good news will get noticed. “We all need each other. Some people are going to have the finances; some people are going to have the passion, the time commitment to go and do the physical work. But we are all in this together.”

Links

Connect with Mary at maryvalloni.com and at fullyfundedacademy.com

Need a Certified Fully Funded Coach?
fullyfundedacademy.com/kayhelm

Get the book: Fundraising Freedom: 7 Steps to Build and Sustain Your Next Campaign


Start with these Fundraising Resources

Start with these Fundraising Resources

Here are eight of my favorite fundraising resources.

In 2006, I helped start two new ministries. We didn’t have a clue how to set up a nonprofit, but we did it. What I typically do, when I face a new challenge, is I try to learn as much as I can about the topic. I dive in deep, and try to identify the most important concepts. And I do this for everything. Probably too much, but if you listen to this podcast as we move into the new year, you’ll benefit from this. 

As an example, I have a friend who told me she was starting to write her memoir. What did I do? I asked friends in the writing world the best books were to read on memoirs. I read three books about memoir writing, and almost every post on Marion Roach Smith’s blog, all so I could help when my friend asked. 

I love to learn, and I have a knack for taking information, distilling it down, and breaking complex things down and simplifying them. That’s one of the things I hope to do going forward with the Life and Mission podcast.

Podcast Update

Our tagline is “Find your voice. Tell your story. Change the world.” But how? I’m going to break those down, and we’ll explore different aspects of each one.

How do you find your voice, anyway? We’re going to look at that from different angles, sometimes looking at practical steps, and at other times, we’ll hear from people sharing their own stories. So we’ll have a combination of solo episodes and interviews. And what I hope to do is to be more focused on really helping you do those three things: Find your voice, your unique voice. Tell your story, whether that’s through media or in the way you live. And what about changing the world? It’s all about impact.  

That’s what we’re doing on this podcast, moving forward. 

My Top 8 Fundraising Resources

Today I’d like to take my 14 years experience managing a nonprofits and offer help for leaders in this area. If you’re in the nonprofit world, or in the ministry world, you are in the business of changing the world. And you’re doing that under a specific set of rules, and usually, a lot of mindset issues!

When we started our organization back in 2006, I dove in. I took a nonprofit management course at the local community college. I bought dozens of books, subscribed to blogs and magazines, and all that stuff. 

So many voices! So many people telling what to do! And over the years, I’ve culled that list down to about a dozen resources that I STILL go back to over and over, because they actually work! They actually help me. I am the wearer of all the hats, like so many of you are. You’re doing the programs; you’re doing the marketing; you’re doing the fundraising.

So this list is to help you with mindset, and strategy for programs, fundraising, and marketing, so you can focus on the activities that can actually move you toward the outcomes you want and need.

If you’re like me, you’re driving while you listen and it’s a little hard to take notes. So I’ve put everything I’m about to talk about here into a PDF you can download from my website kayhelm.com/npguide (also available at the bottom of this post).

In fact, the download has more resources than the ones I mention here. But for the ones I talk about in this episode, I’ll tell you why they’re on this list and how I use them.

So many people start because of passion, but then run into a wall because fundraising feels like begging.

Kay Helm

Let’s start with the top books. If you only read 2 books, these are the ones.

1) A Spirituality of Fundraising, by Henri J.M. Nouwen

You can read this through in one sitting. It’s only 50-60 pages. And it deals with the most important part of your fundraising–your mind. So many people start because of passion, but then run into a wall because fundraising feels like begging. So we’ve got to change our mindset. This book gives a biblical understanding of the role money and raising money plays in ministry.  We don’t want to miss opportunities for deep and meaningful relationships that make fundraising so rewarding. Most of us need a mindset shift as we examine our relationships with success, comfort, and money.  This is a book that invites us to examine our hearts, motives, and methods and align these with God’s word. 

If you come to me for fundraising coaching, Session One homework is to read this book. 

2) Fundraising Freedom: 7 Steps to Build and Sustain Your Next Campaign, by Mary Valloni

This book outlines Mary’s FREEDOM Fundraising Framework. Raising funds successfully and consistently requires strategy! The Freedom framework gives you that strategy, from clarifying your mission and message to building and deploying your teams and making your difference! You don’t need to chase after everybody’s tips and tricks – build on this effective framework to engage more donors and volunteers. 

Bonus: I interviewed Mary in episode 42, and Mary has a podcast called Fundraising Freedom.

3) Fully Funded Academy

This resource is specifically for missionaries raising support. Fully Funded Academy is a monthly membership training program that gives you the clarity and confidence to launch, grow, and scale your financial support base. Mike Kim is a marketing genius; Mary Valloni has the fundraising strategy. Put those two together, along with a library of teaching, two monthly live calls, templates for letters and blog posts, all kinds of training for developing your website, emails, and print assets, and an amazing community – you will never be alone and never not know what to do next in your fundraising. The fund-raising strategy is based on Mary’s FREEDOM Fundraising framework. 

There is also a Fully Funded Academy podcast! I’ve been a part of this community now for two years, and I am a Fully Funded Certified Coach, so if you want 1:1 attention as you put this into practice I can help you with that

4) Cairification, from Claire Axelrad

There are really only two blogs you need to follow. The first one is “Clairification” from Claire Axelrad. This blog is a tremendous source of knowledge on all things fundraising and philanthropy. Claire  teaches the CFRE course that certifies professional fundraisers, and her posts are packed with useful, practical how-to’s and why’s for key aspects of fundraising and donor communication.

5) The Storytelling Nonprofit

The next blog is the Storytelling Nonprofit, from Vanessa Chase Lockshin. I interviewed Vanessa in episode 27, and Claire put that interview in her weekly list oof favorite resources – so, there ya go! As the   Storytelling Nonprofit, Vanessa’s focus is on recognizing, collecting and telling stories that help donors connect with our cause. She’s got the blog, YouTube channels and regular, really helpful emails with storytelling techniques you can use immediately. Stories are powerful! You absolutely have to tell stories effectively to raise funds. The Storytelling Nonprofit will help you do that.

I want to include these next resources because I’ve been surprised at how many smaller nonprofits don’t know about them. 

6) GuideStar (now part of Candid)

You need to be sure your organization is listed on GuideStar, and that you keep your listing updated each year. We make sure to update our profile, and put the GuideStar seal on our website to help build trust and confidence with donors. Here’s the thing you need need to know. Listing on GuideStar is free. You need to have all your nonprofit paperwork in order, and take the time to complete your profile with all the details. GuideStar will actually pull your 990s in from the IRS, so funders can see what you’re doing with finances. This is the place where most foundations and funders will look to verify your information, got make sure you are a legit 501c3. So when you apply for a grant, and when you apply to get listed on other nonprofit sites like GlobalGiving, they need to find you here. 

7) TechSoup

This next one will save you TONS of money. TechSoup.org. Once you’re listed on GuideStar, apply with TechSoup so you can get discounts on software and hardware for your nonprofit. So, no. you do not need to pay $500 for Quickbooks Nonprofit. I think it’s something like $60 through TechSoup. Do NOT go to sketchy discount software stores where you could end up with pirated software, or malware. Get the real deal. Top software packages including Microsoft Office, Adobe Creative Suite, anti virus software, and all kinds of tech deals. These are real, licensed agreements for great deals.

8) ECFA

For Christian nonprofit organizations, I want to mention ECFA. Evangelical Council for Financial Accountability. You’ve seen the blue ECFA seal on materials from Christian organizations. This means they’re accredited by the ECFA, and that they adhere to the ECFA’s  Seven Standards of Responsible Stewardship. If you’re a smaller organization, you might think you can’t afford to pursue ECFA accreditation, but take heart! Once you apply, they have people to help walk you through the process. In addition, they produce some of the best resources (books, guides, webinars, and more) to guide your organization in areas of good governance and financial accountability. If you are just beginning the process of starting a nonprofit, start here! Use their resources for building a strong board and organizational structure that will serve you well for many years. You’ll save yourself so much hassle by starting off right!

Those are my eight top nonprofit fundraising resources. I have 11 more in my nonprofit fundraising guide (sign up for emails and I’ll send it to you for free. You can always unsubscribe later).

As always, we’re talking about all of these and more in the Life and Mission Podcast community over on Facebook.

Thanks for listening to the Life and Mission podcast – Find your Voice, Tell your story. Change the world! 

Get the resource list as a PDF download – with more resources and helpful tips!