Joy Capps is the author of Joyful Copy—How to Show Up in the Marketplace Ethically and Authentically. We chatted about the book and how as Christians we can look to God for the ultimate in best practices.
There are a lot of copywriting formulas and blueprints, and many ways to reach your audience. But not all ways line up with what we know to be ethical and true. Joy created her Joyful Copy framework to help us write marketing copy that isn’t slimy. Based on Galatians 5:22-23 and Philippians 4:8, her framework filters best practices of copywriting through the teachings of the Bible.
We talked about:
The Joyful Copy Framework
Is there even such a thing as ethical copywriting?
How blindly following the gurus can lead us down a slippery slope
Asking God lead our work vs asking Him to bless our work
My interview with Katie Hornor, author of Flamingo Marketing: How to Leverage Unique, Stay Relevant and Change the World.
Disclosure: Links may be affiliate links, which means I get a small percentage of any purchase you make at no extra cost to you. Thank you.
Katie Hornor believes Christians can have strong faith, a good testimony in the marketplace, AND a successful business. She has helped thousands of faith-filled business owners through her books, courses, conferences, and coaching.
Your beliefs are central to everything you do, and it doesn’t change when you put on your marketing hat.
Katie Hornor
Some of the biggest hurdles we face as entrepreneurs are in our own minds, and she tackles those the myths that hold us back from being the unique gift to the world that God created us to be. In this interview, Katie and I discussed:
Why you need to leverage your uniqueness (be a flamingo!)
What happens when you play catch every day for a year? Ethan Bryan played 365 days of catch, and now he’s sharing what he learned about the sacredness of play, finding meaningful connections, and being fully present.
Ethan Bryan played catch on New Year’s Day with his daughters. Then they had an idea. “Dad, what if you played catch every day for an entire year?”
That’s 365 days of catch! It’s 500 catch partners, 10 states, and 12,000 miles, rain, wind, and snow. It’s about play, letting our guard down, and connecting with each other.
Do you have a story about how play connected you to something bigger?
